ALL THE WAY IT'S ONLY A PLAY MATILDA ONCE THE MUSICAL ROYAL OPERA HOUSE

The royal Treatment

When AKA was awarded the Royal Opera House account, we quickly sought to maximize every media dollar spent by negotiating added value, establishing partnerships and field-testing creative. It was a new approach for the business, yielding tremendous results.

• Campaign Objectives •

Maximize every dollar spent by the Royal Opera House to make sure that every media dollar is working as hard as possible.

• EXECUTION •

• EXECUTION •

Our team negotiated special rates for the Royal Opera House and established partnerships with media companies that extended the media reach 50% over what was spent.
We put two creative executions into the market, and then tested how each piece of creative performed. We then recalibrated our creative approach based on those results.
50%Rise in
click-through-rates
350%Higher click through
rate than industry standard
20+Partnerships & Promotional Campaigns
500MImpressions
in the 2013/14 season
26Productions in the 2013/14 season
exceeded original sales target

• RESULTS •

The Royal Opera House has achieved record impressions through our advertising campaigns and promotional partnerships, with 26 productions exceeding their original sales targets.