Perfecting UX navigation leads to an increase in subscription sales, site traffic and unique visitors for Manhattan Theatre Club.
Manhattan Theatre Club wanted its web presence to imaginatively communicate its brand, showcase its season and deliver an effortless experience for visitors. They also wanted a new website to highlight their role as leading innovators and developers of important new works, individually promote productions across two main stages and a studio space and, most importantly, make navigation and ticket buying a breeze for their more than 20,000 subscribers and innumerable fans. Naturally, they also wanted it done at warp speed and within the confines of an institutional budget.
Manhattan Theatre Club sees an overall increase in subscription sales, site traffic and unique visitors.