ALL THE WAY IT'S ONLY A PLAY MANHATTAN THEATRE CLUB MATILDA ONCE THE MUSICAL ROYAL OPERA HOUSE

Seamless Navigation

Perfecting UX navigation leads to an increase in subscription sales, site traffic and unique visitors for Manhattan Theatre Club.

• Campaign Objectives •

Manhattan Theatre Club wanted its web presence to imaginatively communicate its brand, showcase its season and deliver an effortless experience for visitors. They also wanted a new website to highlight their role as leading innovators and developers of important new works, individually promote productions across two main stages and a studio space and, most importantly, make navigation and ticket buying a breeze for their more than 20,000 subscribers and innumerable fans. Naturally, they also wanted it done at warp speed and within the confines of an institutional budget.

• EXECUTION •

• EXECUTION •

While our design team developed an aesthetic that pushed creative boundaries, our data crunchers scrutinized site analytics to improve user experience, and our technologists built a sleek, new infrastructure for ticket and subscription sales.
Show offerings were presented in unique and memorable ways, and were continuously refreshed with compelling, new content.
Commenting on the cheeky virtual magazine we produced for Casa Valentina, playwright Harvey Fierstein pronounced it “pretty fucking brilliant.” We couldn’t have put it better ourselves.
175page site delivered
in just 8 weeks
65%Increase in Pageviews
35%Increase in
New Site Visits
71%Increase in Mobile Traffic
49%Increase in Subscription Sales

• RESULTS •

Manhattan Theatre Club sees an overall increase in subscription sales, site traffic and unique visitors.