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A DIGITAL WORK OF ART FOR WADSWORTH ATHENEUM

november 2015

AKA was thrilled to partner with Hartford’s WADSWORTH ATHENEUM MUSEUM OF ART to create a new digital media strategy promoting and celebrating its reopening after a 5-year “masterpiece of renovation” (The New York Times).

With a programmatic online buy, we maximized the reach to existing arts enthusiasts in the greater Hartford area while expanding the museum’s presence throughout the southern New England, Boston and New York City areas. The campaign was perfectly timed to reinforce and interact with the strong press coverage the reopening received.

Learn more about the Wadsworth Atheneum.