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BROADWAY’S BEST-SELLING YEAR

december 2014

Broadway experienced its best grossing year in 2014, and we at AKA explored how and why this happened. Through AKA Insights, we were able to analyze over 30 years of Broadway sales data to identify some key trends.

The charts below illustrate three trends we believe are essential to Broadway’s growth last year: More musicals running per week, higher average ticket price for plays, and strong sales growth from musicals in year 2 or 3 of their lives. Click on the charts to see specific data.

Interested in learning more about these and other trends on Broadway sales? Email our Senior Insights Analyst Sam Gates at SamGates@akanyc.net to ask any questions about these and other trends.