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CHARLIE’S CANDY TAKEOVER

june 2017

Broadway’s golden ticket is spreading pure imagination all over New York! As part of CHARLIE’s post-opening campaign, we’ve taken wide-reaching placements in Manhattan as well as the surrounding suburbs with a significant showing of subway 2-sheets as well as 3-sheet placements on Long Island Railroad and Metro North platforms in the suburbs around the city.

And the sweet news doesn’t end there. Our AKA Content Team took to the sky—literally—to produce a Wonka-sized post-opening TV commercial. The aerial shoot was accomplished by flying above Manhattan in a helicopter with a specialized camera. And the spot comes complete with candy VFX to deliciously celebrate the show’s official opening. Watch here!