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FRONT ROW SEATS AT THE DONMAR

december 2012

In London, we’re really proud to have been appointed as the Donmar Warehouse’s full-service agency, encompassing all their work at the Donmar and the associated season at the Trafalgar Studios.

Last month we launched Barclays Front Row, which will transform the Donmar from THE most exclusive “impossible to get a ticket” theatre in London to one of the most accessible  in town.

Every Monday at 10am, the Donmar release an allocation of £10 front row seats for forthcoming productions. The tickets are available to everyone on a first come first served basis online, on the phone and in person.

The launch campaign included an integrated advertising campaign, brand partnerships, targeted distribution, direct marketing and online social initiatives. The first ticket release took place at 10am on Monday, November 19th for the first week of performances of JULIUS CAESAR, Phyllida Lloyd’s all female production of Shakespeare’s raw and eternal study of power. The scheme has been an overwhelming success and has already begun to make a big difference to the diversity of their audiences and the energy in the auditorium.