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INTERNATIONAL SPOTLIGHT

september 2015

AKA created a Second World War Campaign for the Imperial War Museum (IWM), marking the first collaboration of the IWM Duxford, HMS Belfast and the Churchill War Rooms under one unified brand and creative vision.

 

We delivered a fully integrated media campaign that included landmark sites (a first for the museum), a regional radio campaign and a mix of regional and national press aimed to engage two key demos: the ‘culturally curious’ aged 21-39, and ‘those who seek to challenge or enforce their knowledge’ aged 45-54.

 

AKA also delivered concepts for the HMS Belfast and Summer Families Campaign. Highlights included “Crossing the Line,” a recreation of the traditional ceremony when sailors crossed the Equator, and “Tattoo T-Shirts,” where you can design tees inspired by navy ink.