2015 has got off to a busy start for AKA London, as we continue to expand our work with some of the most prestigious museums and galleries in the city. We have recently kicked off media, outdoor and digital activity to promote the British Library’s Magna Carta: Law, Liberty, Legacy, an exhibition commemorating the historical document’s 800 year anniversary. Over at the National Gallery, the stunning Inventing Impressionism exhibition tells the story of Paul Durand-Ruel, an art dealer who discovered artists such as Monet, Degas and Renoir. AKA is providing marketing services across digital creative, media planning and buying, social, specialist audiences and partnerships. We’re diving deep at the National History Museum as we discover Coral Reefs: Secret Cities of the Sea, with our press, digital and social marketing running soon and our landmark poster at busy Waterloo station already catching commuters’ eyes. Meanwhile Fashion on the Ration at the Imperial War Museum details how fashion survived and even flourished under the strict rules of rationing in 1940s Britain. With research from Arts Council England that museums contribute £1.45bn to the UK economy, this is an exciting time to be involved with these important and influential cultural institutions.