The revolutionaries are storming NYC this summer … on buses. It’s peak tourism season and AKA has secured a Double Decker bus package for LES MISÉRABLES through mid-July. Last summer’s bus buy for LES MIZ delivered at the box office, and with over 43 million impressions over 12 weeks this summer, we expect to stop traffic and convert tourists into buyers. The eye-catching design showcases the student art from our refreshed campaign alongside the iconic Cosette imagery, with bold final months messaging. We even secured an illuminated side so from day to night, LES MIZ stands out.
For more information about LES MISÉRABLES, visit LesMis.com/Broadway.