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NEW YORK AD WEEK CONFERENCE

october 2013

Joshua Poole, Director of Strategic Innovations, attended the 10th annual New York Advertising Week this past month.  At the conference, he engaged in lively discussions about the current state of advertising and attended panels and lectures on topics ranging from the changing demands of the modern day Creative Director to brand building with Kris Jenner. Joshua’s favorite takeaway from the week were the lessons in innovations with video and mobile communications, as he plans to advance Broadway’s brand strategies with the latest ideas and advancements in advertising. At the heart of these discussions of new technology and techniques were our fundamental mission — to develop big ideas and share stories that engage and inspire audiences.