As part of an advertising campaign for Pilobolus’s North American premiere of SHADOWLAND, AKA negotiated with WABC to create a unique holiday TV advertising partnership leveraging the shadow movement of the dancers. Two spots were created to promote the show while also providing WABC with a way to wish their viewers happy holidays. WABC has been so pleased with the outcome that they have extended the reach of the partnership and run spots during pivotal primetime shows like “Modern Family” and the season finale of “Dancing with the Stars”. Watch the Thanksgiving spot here, and prepare to be amazed!
We’re delighted by this strong introduction for SHADOWLAND, and know this will drive ticket sales, as well as encourage producers and venues to bring the show to additional U.S. markets.
SHADOWLAND ran thru December 6 at NYU Skirball Center for the Performing Arts.