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ROCKING THE SUBURBS ALL WINTER LONG

march 2012

This winter, suburbanites who love to ROCK were the life of the party at the Helen Hayes Theatre eight times a week. After careful geographic analysis of recent sales patterns, AKA’S winter advertising plan for ROCK OF AGES focused on regional suburban outreach. Key placements in Long Island, Staten Island, Westchester, and New Jersey included mall advertisements, billboard signage, commuter rail presence, select local print ads, and gym and bar digital screen loops. A new testimonial television spot began airing throughout the region as well, capturing the kick-ass party atmosphere that audiences keep coming back for again and again. In this short period, ticket sales have increased over 10% in Long Island and 5% in the New Jersey suburbs. With these carefully targeted placements and a keen eye toward securing the best value possible, ROCK OF AGES flourished during a traditionally weak season across the industry.