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SPIDER-MAN WELCOMES TRAVELERS TO NYC!

august 2012

AKA secured an exclusive promotional partnership with American Airlines and SPIDER-MAN TURN OFF THE DARK launching the first-ever domination of the American Airlines terminal at JFK. Large-scale banners and vibrant wallscapes leave a superhero-sized impression as incoming passengers make their way through the terminal and baggage claim. The extended partnership includes over 12 million impressions via online and printed boarding passes, website promotions, in-flight magazine ads and audio spots delivering a total media value exceeding $1 million!