MTC’s captivating new production of the award-winning play THE FATHER, starring 3-time Tony winner Frank Langella, needed an equally captivating website. Luckily, AKA’s digital team were up to the task! To showcase the show’s striking TV commercial, our team designed the homepage so the user is served the spot in full screen upon entering the site. In addition, each internal page includes an animated video of a smoky haze in the background, which echoes the internal struggles of the play’s lead character. We also created a new functionality on our tickets page for users to view our calendar by month, improving their online path-to-purchase experience. THE FATHER is now in previews at the Samuel J. Friedman Theatre. Click here to visit the site and find out more!