Thought Leadership Collection – Second Edition

This week’s edition of Things You Need To Know At Times Like This shares initial findings and takeaways from AKA’s Arts, Culture & Entertainment Pulse Study, an ongoing audience study conducted by AKA Insights assessing the various impacts of the coronavirus pandemic on arts, culture and entertainment consumers. This week we review how people are responding to brand messages, and what they miss the most during this time of isolation.

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Things You Need To Know At Times Like This, a series of updates called the AKA Thought Leadership Collection. Our goal is to deliver a highly-curated assembly of research, perspectives, and thoughts from experts at the forefront of marketing to help clients make business decisions during these unprecedented times.