02/23/2016

Step Inside the Virtual World

There has been much discussion of late regarding virtual reality: how it impacts our lives now and what’s in store for the future. This conversation came to the forefront this week when Facebook CEO Mark Zuckerberg made an appearance at Samsung’s Mobile World Congress press conference to talk up progress in virtual reality and to promote the future of VR as “the most social platform.” Facebook acquired Oculus back in 2014, which has been working with Samsung on its Gear VR headsets.

“Pretty soon we’re going to live in a world where everyone has the power to share and experience whole scenes as if you’re just there, right there in person,” Zuckerberg says. “Imagine being able to sit in front of a campfire and hang out with friends anytime you want. Or being able to watch a movie in a private theater with your friends anytime you want. Imagine holding a group meeting or event anywhere in the world that you want.  All these things are going to be possible. And that’s why Facebook is investing so much early on in virtual reality—so we can hope to deliver these types of social experiences.”

In addition to this, there have also been some early fashion VR adapters. Last week,  Coach gave exclusive access to their NYC fashion show alongside Google Cardboard. Via the 360-degree video technology, fans could virtually immerse themselves in the runway experience. Coach offered custom Google cardboard binoculars for free on a first-come, first-served basis at six Coach stores in New York, Chicago, Los Angeles and Tokyo. The lucky customers who snapped up one of these got a first row seat at NYC fashion week.

In the future, the world will only become smaller allowing us to see and “feel” our friends closer than ever before, as well as allowing us to access exclusive experiences virtually. As this technology develops and these digital tools become part of our everyday, it is interesting to think as advertisers how we will reach our consumers when the world that surrounds us is inherently digital.

Further Reading:
This photo of Mark Zuckerberg with a VR army is disturbingly Orwellian
Some lucky fans can stream Coach’s fashion week show on Google Cardboard