02/11/2016

What Broadway can learn from Super Bowl ads…without spending $5M on 1 TV spot!

What Broadway can learn from Super Bowl ads…without spending $5M on 1 TV spot!

We are story tellers. We have 30 seconds (or less!) to entertain, excite and connect with an audience.

How do you get your money’s worth in an ad? How do you extend your brand beyond Television? This short segment features Donny Deutsch, the TV personality and Ad Exec, explaining to Stephen Colbert, “How Ads Work.”

Top takeaways for what defines a successful ad (Super Bowl or not)

  •  It is a simple human story, one we can all relate to.
  •  It presents a brand as a value system – this is what this brand is about. Will you vote for us?
  •  It must be distributed beyond television– the reach must be extended!

As Colbert says, “so, I’m not buying Doritos, I am buying a lifestyle…”

Broadway is an investment—a big one! We must tell our story in the most entertaining way to excite the most buyers. In my humble opinion, that’s not an easy task.