12/21/2016

A BROADWAY FIRST & A NEW MEDIA FRONTIER

AKA was excited to launch a Broadway first as we piloted the launch of Clear Channel’s first programmatic digital billboard network, powered by Rubicon Project’s private marketplace. The ability to programmatically buy digital billboard advertising against specific audience goals is a true innovation. Utilizing relevant data from MATILDA The Musical’s past online campaigns, we reached audiences in the New York-area with an incredibly insightful, targeted out-of-home campaign.

Read more in The Wall Street Journal about this cutting-edge opportunity that AKA is already putting to great use.