07/27/2017

A BRONX TALE DOMINATES A NEW NEIGHBORHOOD

This week, thousands of commuters were greeted in Port Authority Bus Terminal by A Bronx Tale as they made their way into New York City. All seven floors of Port Authority are now covered from floor to ceiling with over 150 pieces of advertising celebrating the hit Broadway musical—and America’s busiest bus terminal will continue to be center stage for this campaign for the next 12 weeks. It’s the perfect way to welcome a new audience into the family over the hot summer months.