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A CHRISTMAS STORY, THE MUSICAL: BROADWAY PREMIERE

august 2012

Tickets for this new Broadway musical based on the beloved classic film went on sale Wednesday, August 8 through an American Express presale, followed shortly thereafter by a presale period with Audience Rewards. In developing the creative campaign, aka has brought to life numerous visual elements so fondly remembered by the movie’s millions of fans. Who could forget the famous leg lamp, the mischievous Ralphie Parker, and the must-be-Italian “fragile” box? Look out for all of them as we prepare to take over New York this holiday season.

» visit the website here.