03/28/2016

A KILLER COMMERCIAL

Based on the best-selling book by Bret Easton Ellis, AMERICAN PSYCHO THE MUSICAL is about to hit Broadway! To announce the arrival of this stylish new musical, the AKA content team created a sleek and sophisticated TV commercial, featuring the song “Selling Out,” written by the show’s composer, Grammy® winner Duncan Sheik.

 

The spot draws inspiration from music videos of the 1980s, and introduces viewers to the show’s protagonist, the dangerously sexy Patrick Bateman (played by Benjamin Walker).

 

To compliment the new TVC, AKA secured a wide-spread subway campaign, Wall Street-targeted pole banners and wild postings to be scattered across NYC, in addition to print ads in New York Magazine, The New Yorker and Time Out New York.

 

CLICK HERE to watch the high fashion, high-impact commercial. For more information about the show, visit AmericanPsychoTheMusical.com.