A New Cursed Child Campaign Builds Character


Everyone’s favorite wizard is on buses, cabs, and subways all over town. As part of AKA’s new campaign for Harry Potter and the Cursed Child, cast member Jamie Parker now appears on outdoor materials citywide, as well as in online placements.

 This is the show’s first Broadway campaign to feature Parker, who plays the grown-up version of Harry Potter. For Bashan Aquart, AKA’s Executive Creative Director, that underscores the show’s heart. “We want people to know that when they see this production, they can follow Harry further in his life. This is a character they’ve loved for years, and now they have a chance to meet him again. That’s a way of communicating some of the play’s power.”