A New Trailer Captures the Mood of The Sound Inside

How a commanding soundscape suggests the mysterious story

The world of a college professor might seem quiet and subdued, but in Adam Rapp’s upcoming Broadway play The Sound Inside, it’s the setting for a mysterious drama whose ending leaves audiences guessing. To evoke that tense mood, AKA created a trailer based on subtle imagery and haunting sound design. In fact, every sound in the piece is created by activities, props, and settings that impact the play.

Because video has been proven to be such an effective marketing tool – even with people who see as little as three seconds – we were especially eager to create this trailer as The Sound Inside prepares to begin Broadway performances in October.