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A VERY MERRY CHRISTMAS STORY

december 2012

On November 19, A CHRISTMAS STORY, THE MUSICAL opened to rave reviews and a flurry of activity, which has made it the must-have ticket of the holiday season! A major part of aka‘s advertising campaign for this musical smash was broadcast TV. We partnered with WABC-TV to secure select prime-time spots, including “Dancing with the Stars,” election coverage, Taxi TV and other highly-viewed programming through partnership rates, added-value, and bonus access. The show‘s robust online campaign featured a fun interactive online contest to find Ralphie‘s missing glasses and CHRISTMAS came early for tourists and business travelers with a branded takeover at JFK‘s American Airlines terminal. ‘Tis the season!

To view the TV spot, CLICK HERE.