AKA recently partnered with ABT (American Ballet Theatre) to create a new digital media strategy that will promote, and celebrate, their 75th anniversary season. We recommended an online media plan to maximize reach to their existing audience base, and, more importantly, cast a wider net to broaden targeting and ensure brand longevity.


The media plan is intricately designed to entice the right consumer at the right time, in coordination with ABT’s season and their specific ballets, as relates to tourists, families and new audiences.  To learn more about ABT, CLICK HERE.