Gone are the days when mobile web presence was an afterthought—most people own smartphones and browse the web daily on these devices. Additionally, mobile shopping is increasing at an exponential rate. IBM reports mobile accounted for almost half of online shopping traffic on Black Friday—up 24% from a year before—and more than half of traffic on Thanksgiving Day. Meanwhile, PayPal reported a 56% global surge in mobile payment volume on Thanksgiving Day.
While less than 1% of Broadway tickets are purchased on mobile devices, we only expect these numbers to rise with consumers moving more and more towards purchasing on mobile devices. Leading the mobile ticket-buying vanguard are the Broadway.com app, as well as other apps like Today Tix. We will keep an eye on these advancements, and we look forward to offering new mobile initiatives that deliver maximum cut through for our clients.
Additional Reading: Mobile shopping soars on Black Friday