03/03/2020

AKA North Builds Brand Presence Across the UK for Sigma’s Simple Life Homes

We are delighted to report that AKA North have been appointed by Sigma Capital Group plc as their Media agency partners. AKA North will be tasked with building UK-wide brand presence for Sigma’s consumer brand, Simple Life, one of the leading build-to-rent housing providers in the UK. AKA will also work with Sigma to promote all new developments through Media Planning and Buying.

This partnership will add to AKA North’s recent sequence of new client wins across multiple sectors,including travel, and entertainment.

Simple Life provide rental accommodation across the UK, building brand new homes in sought-after
locations and offering people the flexibility and accessibility that comes with renting a home. Their new
development launch of 299 apartments at Empyrean, in Salford, will give renters the convenience of
living near the City Centre in spacious apartments at a more attainable rent.

AKA North will provide key insights into the media market for Simple Life as they grow their audience
and continue to build new homes across the country. AKA have created a tailored, long-term strategy for Simple Life, both as a brand and for specific developments, such as Empyrean in Salford. It will
include a combination of radio, digital media, out-of-home, print, and broadcast media.

“We are thrilled to be working with AKA on all future media planning at such a crucial time for our
Simple Life brand,” says Victoria Hurcomb, Sigma Captial Group’s Head of mMrketing. “With over 1700 homes built and a further 3,300 under construction across the UK, whilst additionally launching in London and Scotland this year, we’re really excited to be building a national brand. We are always looking at new, creative ways to engage with our audience, and we hope to be leading the build to rent market in this respect. We are looking forward to having AKA North join us on our brand journey, helping us to truly make our mark in the rental market.”

Louise Walsh, Head of Strategy at AKA, adds, “We are excited to be working with the team at such a fantastic growth period for the company, and to add value through our media expertise and partnership approach.”