HAND TO GOD opened on Broadway on April 7th, and now the show has 5 Tony Award® Nominations, including BEST PLAY, BEST ACTOR (Steven Boyer), BEST ACTRESS (Geneva Carr), BEST FEATURED ACTRESS (Sarah Stiles) and BEST DIRECTOR (Moritz von Stuelpnagel)–it’s the most nominated New American Play on Broadway!


AKA has been working like the devil to create eye-catching content for “Broadway’s unlikeliest new must-see play.” (New York Magazine)


We premiered a new TV commercial, touting the show’s amazing reviews:

CLICK HERE to watch.


Our social media team live-streamed cast interviews via Periscope from the opening night party—a Broadway first!  The content is only accessible for 24 hours, so unfortunately, replay is not available, but photos and videos from our live opening coverage can be viewed on HAND TO GOD’s Instagram and Twitter profiles.


For the month of April, we created unique ads for selected Playbill Magazines.


Playbill.com and BroadwayBox.com both ran stories this featuring AKA’s Playbill ad campaign, which uses targeted ads in different Broadway programs to speak specifically to those audiences.


CLICK HERE to read the Playbill.com story.

CLICK HERE to read the BroadwayBox piece.


As The New York Times says, “Run, don’t walk, to HAND TO GOD.”  CLICK HERE to learn more.