Anastasia has begun an exciting partnership with American Airlines, including a 2-month terminal takeover at JFK International Airport and signage at LGA and EWR. AKA secured over $750k in media value at no cost to the show. Our takeover will be live over peak tourist season in the city, capturing inbound tourists and New Yorkers taking summer vacations. It layers in with other tourist-targeted media including taxi tops, tourism publications, and our Times Square billboard in partnership with Ancestry.com. In addition, cast members from Anastasia will get to perform live at JFK twice this summer, giving travelers a taste of the dazzling Ahrens and Flaherty score.