02/03/2020

Animating The Minutes

Take a look at our animated spot for The Minutes on Broadway. Tracy Letts finds rich and provocative humor in this play about a town council meeting gone awry, and we wanted to reflect that exhilarating tone.

As David Rothstadt, our Content Filmmaker, explains, “We’re using retro animation and the aesthetic of classic conspiracy films, but we’re juxtaposing them with the lower stakes of this town council. We wanted that tension, because it reflects the show’s wit and suggests the paranoia that runs underneath it.”

The Minutes begins previews at the Cort Theatre on February 25, with an official opening on March 15.