AKA’s Marketing Team secured a partnership between FIDDLER ON THE ROOF and the Liberty Ellis Foundation, coordinating a free trip for three cast members (George Psomas, Alexandra Silber and Michael Bernardi) to visit Ellis Island, the Peopling Center, and the Immigration Museum. They were able to explore their own family heritage and the roots of the characters they play on stage.
FIDDLER was also included in a full database newsletter (one million contacts) to Liberty Ellis’ donors promoting full price tickets with 10% donated right back to the foundation. AKA was also able to secure FIDDLER collateral on site through Labor Day to promote this offer.
As an extension of this promotion, FIDDLER released a special video documenting the Ellis Island trip. Watch here!
FIDDLER plays its final Broadway performance on December 31. Visit FiddlerMusical.com for more.