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BANDSTAND in Full Swing with Exclusive BroadwayWorld Partnership

march 2017

March was the month BANDSTAND took over BroadwayWorld! It’s the kind of news our media minds love sharing. It expanded the reach of the TV spot in exciting ways: homepage takeovers with video interstitial, four custom editorial video features and BWW Roku and Apple TV channel integration. Most thrilling for us was a Broadway First—a global footer featuring the television commercial that appeared below the main news content on every single article page for the entire month.

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