Our Content Team has been hard at work and having a ball doing what they do best: BANDSTAND’s commercial is a blast of 1940s swingin’ energy, featuring the high-kicking results of a collaboration with Tony-winning choreographer Andy Blankenbuehler. To capture the era without making the piece feel dated, Jamaal+Bashan developed a color pallet that evoked the red, white and blue spirit while giving the show a fresh, modern sheen. They also worked closely with the cinematographer to test lenses and shooting formats, eventually landing on shooting in a very cinematic anamorphic format. The music track was recorded at Yellow Lab Studio and was a new instrumental version of the song, “Donny Novitski,” from the show. The video was released as an exclusive on Broadway.com, and we all couldn’t be happier with the end result. Watch it below!
BANDSTAND begins performances March 31. For more information, visit BandstandBroadway.com.