Behind Be More Chill‘s Broadway Transfer

Earlier this month, Be More Chill added another chapter to its incredible story by announcing a February transfer to Broadway’s Lyceum Theatre. As The New York Times noted, social media has had an incredible influence on the show’s success, but that’s only part of the story.

The show’s initial Off-Broadway run at the Signature Center sold out at lightning speed, and an extension sold out in just 13 hours. Altogether, those Off-Broadway tickets were purchased by fans in 50 states and across six continents, with only Antarctica unrepresented. (We will update this post if a fan from the Amundsen-Scott South Pole Research Station buys a seat.)

AKA is thrilled to be part of Be More Chill‘s journey to Broadway, and we’re excited to roll out our campaign in the coming weeks.