02/26/2015

BRINGING THE AUDIENCE INTO THE PICTURE

Leading up to the first performance of END OF THE RAINBOW, AKA created a signature style for the show’s social media postings that communicates the poise, attitude and timelessness of the legendary Judy Garland. Throughout rehearsals, the cast and creative team have captured special moments, which aka has treated and posted via Instagram. The photos are accessible via an Instagram tab on the show’s Facebook page and were turned into an exclusive and downloadable Facebook cover photo. The initiative has so far reached over 650,000 people. END OF THE RAINBOW is now playing at the Belasco Theatre.

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