BRITAIN GETS MORE TALENT

june 2013

A big, fat yes!  AKA recently partnered with the UK’s favourite family entertainment show, “Britain’s Got Talent.”

As part of the program’s semi-final week and building-up to its Grand Finale, the prime-time show aired a competition for four lucky winners to win a trip to London, Los Angeles and New York to see some of the world’s best live entertainment, including BILLY ELLIOT THE MUSICAL, WAR HORSE and SPIDER-MAN TURN OFF THE DARK.

The partnership delivered huge nationwide exposure for the shows involved thanks to its 56 screenings and an audience reach of up to 17.7 million viewers.