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BRYAN CRANSTON GOES ALL THE WAY

december 2013

AKA is thrilled to be working on the upcoming production of ALL THE WAY, starring 3-time Emmy® Award winner Bryan Cranston as president Lyndon B. Johnson. Mr. Cranston, the lauded star of “Breaking Bad,” leads a cast of more than twenty actors in the new play by Pulitzer Prize winner Robert Schenkkan. To launch the campaign, AKA secured an American Express pre-sale campaign for the show that included a full page + reverse L unit in The New York Times, in addition to presence in the Amex newsletter and social media support. ALL THE WAY is set to begin previews February 10th at the Neil Simon Theatre with an opening night of March 6th.To learn more about this gripping show, visit AllTheWayBroadway.com.