As Plaza Suite approaches its first performance at Broadway’s Hudson Theatre on March 13, we’re naturally celebrating the unrivaled chemistry between stars Sarah Jessica Parker and Matthew Broderick. Our print, digital, and media campaigns highlight their energy, underlining how the show will deliver a joyous night out.
We also want to celebrate Neil Simon and the return of his witty, poignant play. That’s why we’ve launched an extensive section of the Plaza Suite website that’s dedicated to Neil Simon’s legacy. Designed to engage both longtime Simon fans and those who don’t yet know his work, the “Meet Neil” project delivers information and analysis about everything from his writing style to his unparalleled success on Broadway.
“We want audiences to know that Neil Simon was a master,” says Elizabeth Findlay, AKA’s Vice President of Client Services and Media. “His comedy is timeless, and it’s got something for anyone who loves the theater.” Jessie Jacobson, AKA’s Digital Experience Manager, adds, “By extending his legacy into the digital space, we get the chance to invite new and old fans of Simon to experience his work in a brand-new, interactive way.”