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CURSED CHILD BILLBOARD DEBUTS IN TIMES SQUARE

october 2017

Harry Potter and the Cursed Child was officially welcomed to Broadway with the appearance of our new billboard in Times Square on September 1, 2017, as we celebrated 19 Years Later, the day that Harry Potter and the Deathly Hallows ends and Harry Potter and the Cursed Child begins. AKA secured the industry first triple billboard placement, and the Digital and Content Teams captured a time lapse of the installation to share with fans worldwide on social media. Watch here.