11/09/2017

CURSED CHILD TAKES OVER PLAYBILL

AKA’s Digital and Media Team was proud to collaborate with HARRY POTTER AND THE CURSED CHILD on a Broadway first—a complete custom takeover of the Playbill.com homepage and massive presence across the site to promote the initial ticket onsale.

This was the first time a single advertiser took over News, both in the top stories and right-side feed, as well as executed a site-wide branded navigation bar, animated brandscape, site-wide interstitial, large animated billboard ahead of all content, and a real-time countdown clock! The design was led by our New York Digital Team, and the build was a global collaboration between the NYC and London studios.