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END OF THE RAINBOW LAUNCHES WITH MEDIA FIRST IN THE NEW YORKER

january 2012

END OF THE RAINBOW launched its advertising campaign with a two-part national ad in The New Yorker‘s January 2 issue. We negotiated the inside front cover position, which ran to all of The New Yorker‘s one million+ subscriber base, for the rate of an NYC DMA page. We also negotiated the front cover flap for newsstand copies within the DMA. This is the first time a Broadway show has run in this combined position, and the savings to the show totaled over $250,000. END OF THE RAINBOW begins previews at the Belasco Theatre on March 19. CLICK HERE.