Do you know about “plant blindness”? It’s the phenomenon that makes us overlook the plants that surround us, even though they’re an indispensable part of the world. To help us see and appreciate some of the life we overlook, New York Botanical Garden is launching its year-long #plantlove campaign, designed to get us talking, thinking, and caring about plants in a new way. #plantlove will reach audiences of all ages with fun and thoughtful events, exhibits, and shareable social content, and with any luck, it will inspire the public to adopt a more plant-savvy lifestyle. After all, without plants, there’d be no life at all.