It’s tradition—each summer brings a new wave of tourists, and FIDDLER ON THE ROOF is the perfect match for them. To capitalize on this important audience group, AKA has secured a large-scale outdoor campaign that celebrates the energy of the show that includes over 300 taxi tops (and BONUS) and a multi double-decker bus package. Our “To Life” campaign is now in full swing, and the dazzling refresh photography will be filling the streets from Times Square to midtown, to the airports and beyond. Audiences will surely be falling in love with the new FIDDLER all summer long.

For more information about FIDDLER ON THE ROOF, visit FiddlerMusical.com.