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FLIPPING FOR MATILDA

june 2016

In honor of MATILDA’s 3rd Anniversary on Broadway—and the title character’s love of learning—the AKA team is creating videos that showcase the Matildas learning an extraordinary activity featured in the show.

On Monday, April 11, we shot the three new Matildas showing how fearless and flexible they can be in a Gymnastics at Chelsea Piers. (Eat your heart out, Trunchbull!) The AKA team was able to secure the space, instructors and elite team members for the girls at no cost to the show.

The video went live on Monday, April 25 across all of MATILDA’s social channels. Chelsea Piers also pushed it out to their combined social fan base of 12,766. Through our partnership with Broadway World, the video is also live on their website and their Apple TV channel.

Before you split, watch the video HERE.

This is the first of four fantastical videos, so stay tuned for more! For more information about MATILDA, visit MatildaTheMusical.com.