In an Off Broadway first, FUERZA BRUTA started a global Snapchat account on October 17. Their first Snapchat story launched in NYC and then the account was handed over to the Lima cast and crew, giving a never before seen global perspective of the show. We wanted to generate content that goes beyond the social media norm, and the success of this effort has given FUERZA new followers and a younger demographic of fans.
Is it possible that Snapchat is the future of social content creation? We sure think so! Since May 2016, the Financial Times reported that Snapchat video views have tripled to 6 million per day. AKA NYC and Snapchat are currently partnering together to come up with larger scale content pieces that we look forward to sharing with the Broadway community in the upcoming months.
Make sure to follow their story, by friending FuerzaSnaps. #FuerzaBrutaNYC