08/22/2018

Get Your “Fact” Straight

As The Lifespan of a Fact approaches its Broadway premiere, AKA has the exciting opportunity to educate audiences about what they’ll experience in the theater.

We knew we needed to share the basics of the story while also communicating that the play is smart, funny, and focused on what really makes something a fact. That’s why we created a website that invites audience members to experience the play’s style and tone.

Along with standard information, the site is filled with annotations that “fact check” everything from the plot description to the actors’ bios. Audiences who click on highlighted text will learn something unexpected about the show and its stars, and they’ll be encouraged to spend time exploring the site for more annotations. This will help them feel intimately familiar with this brand new play.

Follow us @LifespanOfAFact