Groundhog Day the musical opened Monday, April 17 at the August Wilson Theatre and the weather reports forecast a major hit is storming in! The New York Post raves, “There’s a miracle on Broadway.” And The New York Times cheers for lead Andy Karl “a star is born and born and born.”
The AKA social team provided live coverage of the star studded night on Facebook, Twitter and Instagram, sharing Boomerangs of celebrities and cast members playing with snowballs used in the production.
And the rest of the team did the usual miracle of turning around an entire campaign in 24 hours. It was a day worth repeating!
View our live coverage here:
Opening Night Recap Video: https://www.youtube.com/watch?v=zz_PZmlIDtQ&t=2s