02/26/2015

HAPPY BIRTHDAY, JANIS!

In celebration of Janis Joplin’s birthday on Sunday, January 19th, AKA developed a cross-platform birthday celebration for fans in attendance at A NIGHT WITH JANIS JOPLIN. The event was promoted via Broadway.com, along with advertising within the Bergen Record and a widespread push on social media platforms for JANIS and partners. Additional promotional value was secured through partnerships with PC Richards, Guitar Center and Gibson Guitars. To help audiences commemorate this evening, AKA coordinated a Janis Joplin-themed photo booth in the theatre for both performances. At the evening performance, Janis-inspired cupcakes were passed out as patrons exited the theatre and the cast received a peace sign cake – all generously provided and designed by our good friends at Sugarush in Red Bank, NJ. Audiences went wild for the booth and cupcakes, making it truly a special birthday celebration for Janis!