02/26/2015

HARRY POTTER THE EXHIBITION

AKA is proud to be working on HARRY POTTER THE EXHIBITION, which returned to New York in November. The exhibit now features additions from the final films, in addition to the previously displayed artifacts, and is the next chapter in the Harry Potter adventure!

In order to attract maximum attention to this exhibition during the crowded landscape of the holiday season, AKA crafted a digital media strategy that not only included the traditional outlets such as The New York Times and Broadway World, but also Entertainment Weekly, NBC Universal movie sites (including Fandango.com) as well as Time Out New York Kids. We also developed ads for the iPad edition of The New York Times to capture the attention of on-the-go fans/tourists who are mobile and searching through things to do in the city.