On June 2nd, the music and lyrics of Tupac Shakur will blaze into life on Broadway in the new musical HOLLER IF YA HEAR ME. The cast recently performed a few of the show’s electrifying numbers for the press, and also hit the recording studio to record a selection of the powerful songs. AKA’s content team were on hand at both of these exciting events and got some amazing footage! CLICK HEREfor a sneak peek.

Keep your ears open this summer, as we plan to release a few of the recorded tracks online, including “California Love,” “Holler If Ya Hear Me” and “Unconditional Love.” And keep your eyes out for our interior subway campaign and our new TV spot, which hit the air last week. CLICK HERE to watch.